There’s no denying the impact the COVID-19 (Coronavirus) pandemic is having on economies all over the world. It would be an understatement to say it’s been a strange start to 2020, and it’s likely to take a while yet before normality returns. In fact, the ABC is reporting that almost 90 per cent of businesses in Australia are expected to be impacted in the coming months. In uncertain times, businesses are often confused about the right marketing approach to take. What is certain, is that economic downturns always end up recovering and turning back up, such as the dot come boom in the early 2000s and the global financial crisis of 2008.
Brand Building: Presenting Your Brand to Consumers
Did you know that when it comes to the relative impact of communication, spoken words account for just 7 per cent, tone of voice accounts for 38 per cent, while your image and body language account for a whopping 55 per cent?!
In this article, we analyse a few examples from industry leaders and unpack the power of brand imagery, brand personality and tone of voice.
Defining What is Unique in Your Brand
Do you wonder what’s hindering your sales, even though you tell everyone your business is innovative and unlike anything else in the market? It’s because we’ve heard it all before. Consumer choice has never been greater in today’s globalised society, and for modern businesses the competition is fierce on the global stage.
Establishing Your Brand’s Purpose
What made you get out of bed and go to work this morning? It’s easy to simply say you need money to support your family and future, indeed we all have those needs, but why did you choose your particular method of income? That answer is quite personal, and completely individual to you based on your personality, sense of purpose and background story. Similarly, smart businesses and brands have a personality, purpose and story that inspires motivation and in turn generates revenue. How?
The Power in Brand Building
Every day as consumers we acknowledge consistent branding across websites, in stores, on packaging and advertisements for the products and services we love, but have you ever wondered why? If you are a business owner, you may have noticed that experienced marketers and media specialists get rather excited about branding, and with good reason. Branding is a core pillar of any business, being a powerful mechanism in generating revenue online and beyond.
Masterful Marketing Step 3
Create sales messaging that resonates with your target audience, that solves a problem for them, messaging that sets your business apart from other offerings in the market. Perhaps the most underestimated factor in marketing planning, this article will unpack how strategic sales messaging can greatly increase the conversion rate, and consequently the Return-On-Investment (ROI) of your campaign.