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General Marketing Principles

Masterful Marketing Step 3

Create sales messaging that resonates with your target audience, that solves a problem for them, messaging that sets your business apart from other offerings in the market. Perhaps the most underestimated factor in marketing planning, this article will unpack how strategic sales messaging can greatly increase the conversion rate, and consequently the Return-On-Investment (ROI) of your campaign.

Masterful Marketing Step 2 – There’s Creativity in Content

In our Masterful Marketing blog series, we are delving into each stage of crafting and implementing a multi-channel marketing campaign that achieves your goals, and delivers revenue for your business. Following on from last week’s article Step 1 – Develop the Plan, we now explore the importance of creativity in your content. 

Masterful Marketing Step 1 – Develop the Plan

In this series of articles, we are taking a deep dive into each step involved in strategically planning and executing a masterful marketing plan, one that generates powerful results with your target market and maximises return-on-investment (ROI).

Is colour use still important in marketing?

In nature, both flora and fauna use colour to sustain life - flowers to attract bees, peacocks use it for mating and camelions use it for camouflage. And certainly, we use colour every day, either to express our emotions or to stand out. But does it really have that much impact in our business lives?

Is marketing dead in 2019

Digital has undoubtably changed the way we consume media, but it has not changed the fundamentals of marketing; the need to relate our sales messages to ours and our clients core values. It has not changed the unique selling propositions or our brand differentiation. It is also not the only channel available to us for communication.

Is it that the pressure from media to deliver short and sweet messages  that has made us lazy? Is it that marketers are now focusing on digital so much, they're forgotten the art of real communication and strategic differentiation to meet market needs? Or is it that the fundamentals of marketing really are dead in 2019?  The latter I simply don't accept but it may well be being overlooked.