One of the most exciting aspects of digital marketing compared to other media such as print media, is the unique reporting, tracking and Return on Investment (ROI) accountability it offers. Not only does digital marketing provide opportunities to analyse campaign performance data at a micro level, but it offers this unmatched scale of information in real-time.
The pitfalls of direct media buys
Advertising your company or product in print media, radio, cinema, Outdoor/Out-Of-Home (OOH), TV media or across a digital network can be an exciting time. You know your budget, your ad looks fantastic, the copy is creative and on-brand, you’ve incorporated a call-to-action strategy and you know exactly when you want it to go live. Now all you need to do is call up and book with one of the big media companies, grab some popcorn and watch your sales jump sky high, right?
There are a few things you might want to consider first.