The 6 Steps to Masterful Marketing
The Six Steps to Masterful Marketing
6 Steps to Masterful Marketing – An Introduction
We all consume some form of media, such as Facebook, and understand how it operates. So how hard can it be to run your own marketing campaign? You quickly plug in your budget and ad, chuckle to yourself at how easy that was, and get back to running your own business. A week later you check the campaign, and your jaw drops when you discover that your money has completely run out already, and you have not received even one sales lead! Oh dear.
Does this scenario sound familiar to you? We hear you. This is an introduction to our next series of articles, which will take a deep dive into the intricacies of every step involved in composing and executing a masterful marketing campaign. Generate results with a marketing campaign that’s jaw-dropping in a good way.
What are the Steps to Masterful Marketing?
- Develop the Plan. This is the key to a successful marketing campaign. It’s all too easy for a campaign to be doomed from the very beginning if the proper planning has not been conducted. We reveal the fundamental elements involved in a marketing plan.
- There’s Creativity in Content. This is often overlooked in media campaigns, but is a secret ingredient when it comes to capturing attention, boosting brand recall and differentiating yourself from your competition. We’ll analyse some best practice examples from industry leaders.
- Deliver Sales Messages That Sell. Perhaps the most underestimated factor in marketing planning, this article will unpack how strategic sales messaging can greatly increase the conversion rate, and consequently boost the Return-On-Investment (ROI) of your campaign.
- Media Delivery Matters. Media delivery is the cornerstone of masterful marketing, the point at which strategy evolves into execution. We will inspect a few examples, and expose the most commonly made mistakes that could cost you money.
- Assured Analysis Brings Direction. Every media campaign tells a story through data, and in most cases this data is received in real-time as soon as your media activity is launched. In this article, we will highlight a few elements to look out for, and how to let the data guide your decision-making process in marketing.
- Learn and Leverage for Optimal Results. By diving into some recent best practice examples, we’ll demonstrate how the lessons learned from previous media campaigns can be leveraged to generate even better returns for your business.
Using an Agency?
Are you using an agency, but finding there are misunderstandings between what you want and what is being proposed? Write a media brief that gets results, and forms the foundation upon which each of the above steps are built.
Firstly, include an introduction with your company background and brand values, as this will reveal how you would like the company to be perceived. Secondly, detail your key competitors, along with your company’s unique selling points that solves a problem for your target audience and sets you apart from your competition. Then of course the media budget, timeframe and target audience need to be outlined.
It’s also important to highlight your company’s financial goals, brand objectives and creative assets, as this may all greatly influence what media channel is recommended to you – such as premium digital billboard placements if you are looking for high-impact, or Snapchat if you would like to reposition the brand towards a younger demographic.
Finally, add in a few suggested media platforms. While this is not essential, it will assist your media strategist in understanding your expectations and overall vision for the campaign, so they can come back to you with a strategy that aligns with this, as well as reaching your key audience in the most viable way. With any media brief, don’t forget to attach your branding style guide!
The more detailed and specific you make your brief, the more bespoke the response will be from the agency. Your expectations and objectives will be clear right from the outset. Why not try our briefing template.
We all consume media in a way that’s unique to our individual lifestyle, interests and routine - varying by platform such as TV media and print media, the frequency of use, the device used to access the content as well as what kind of content motives us. Devising and executing a marketing campaign that will bridge these differences, reach your target audience, disrupt and engage them, and convert them into a sale at minimal cost to your business is what makes a campaign masterful. In this series of articles, we will dive into each step involved in formulating a campaign that can achieve this. If you would prefer to outsource, be sure to write a media brief that articulates your objectives, and find an agency who understands your business. Follow us on LinkedIn and Facebook, and keep an eye out for our next article – Step 1: Develop the Plan.
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